A HIGH LEVEL OF AMBITION FOR AUTOMATION
Volume recruitment is the order of the day for recruiting couriers in the 13 countries where Just Eat Takeaway is active. Process hundreds of thousands of applicants in a personal way, supported by handy technology. This is the basis for the 24/7 hybrid WhatsApp solution that Just Eat Takeaway has developed in collaboration with Textkernel.
In the Netherlands, candidates are offered the opportunity to immediately schedule an appointment with the recruiter. In Spain and Israel, a Q&A flow is first used, in which the candidate receives 3 questions. 3 times a ‘YES’ means highest priority and these candidates go directly to the calendar functionality. With one or more answers with ‘NO’, the chatbot transfers the conversation to the recruiter to take over. These candidates have lower priority and the recruiter can look at the possibilities with the candidate.
What if a large proportion of your applicants are difficult to reach, but connecting with them is essential for a smooth recruitment process? What if you have to reject many candidates after multiple failed attempts at outreach? Just Eat Takeaway partnered with Textkernel to address these challenges and improve recruitment outcomes using advanced automation tools that streamline the hiring process and enhance candidate accessibility.
Just Eat Takeaway and Textkernel tackled the challenge of improving recruitment results, and the outcomes are remarkable. Candidate response rates increased by 90%, time-to-hire decreased by 14%, and conversion rates rose to 50%. These achievements were made possible by implementing innovative automation and communication strategies.
The results
Better Communication and Candidate Accessibility
For Just Eat Takeaway, ensuring candidates receive timely and clear communication is critical to their fast-paced application process. Candidates often struggle to respond promptly to traditional methods of communication, which risks bottlenecks in the hiring process. By adopting automated and centralized communication strategies, Just Eat Takeaway streamlined interactions, enabling better candidate accessibility and quicker next steps.
Optimizing the Recruitment Process
Through improved communication tools and streamlined workflows, Just Eat Takeaway significantly enhanced the efficiency of their recruitment process. They experienced higher success rates when contacting candidates, leading to a notable decrease in rejected candidates due to being ‘unreachable.’ These efforts resulted in a 50% increase in conversion rates and a 14% reduction in time-to-hire. Additionally, recruiters reported a more enjoyable work experience, with fewer unanswered contact attempts and more meaningful conversations with candidates.
Improving Candidate Accessibility and Recruiter Efficiency
Just Eat Takeaway’s target audience includes many younger candidates who are often unavailable during traditional working hours. Despite these challenges, conducting quick, effective phone conversations is a critical step in their recruitment process. This step allows recruiters to validate candidate information, explain job requirements, and ensure a good fit based on essential factors such as availability and location. Textkernel’s tools have enabled recruiters to make these conversations more efficient and effective, resulting in fewer rejected candidates and smoother hiring processes.
