How can you optimally help job seekers find a new job? So no longer just dealing with administrative actions, but adding value where it is actually needed. Carlijn Balink, Online Data Marketeer at Modoc, came to Textkernel with that question.
Modoc was founded in 2010 by Marja de Heer and Linda van Wensen, mother and daughter. The name Modoc is therefore a combination of the Dutch words for MOeder (mother) and DOChter. (daughter) With their unique view of the recruitment and HR industry, they have been distinctive in the field from the start.
Personal values and talent management are important at Modoc, which has resulted in great collaborations and long-term relationships. With these two pillars in mind, it is important for Modoc employees to be able to communicate quickly with their (prospective) candidates. Carlijn Balink, Online Data Marketeer at Modoc, knocked on Textkernel’s door to see if Textkernel’s solutions could help Modoc further.
The Textkernel automations, such as the Job Alerts, really add something. We can send WhatsApp messages to our candidates with a simple click on the button to ask if they are interested in a vacancy.
Carlijn Balink – Online Data Marketer
What was the situation like at Modoc groep before you started working with Textkernel’s Candidate Engagement?
Carlijn: “Before we worked with Textkernel and especially the Candidate Engagement solution, we just used WhatsApp Business. At our two locations in Tholen and Etten-Leur, there was a dedicated iPhone with WhatsApp Business on it, which we could use to send messages to our professionals. This was in the beginning, as a first step, an excellent solution to speed up our contact with professionals and of course to keep up with the digital developments But because we work hybrid at Modoc and not every colleague is in the office every day, that one iPhone was no longer sufficient. Who manages WhatsApp? How do we make sure we don’t miss any messages? Does everyone record the conversations in our system? This was the biggest drawback for us, so we started looking further.”
Eventually, Modoc ended up with Textkernel, a choice they are still happy with. “With Textkernel we can do everything from within Bullhorn,” says Carlijn. “The platform for sending messages to professionals works easily and is very accessible. Everyone can have chat conversations with professionals from behind their laptops and the conversations are automatically saved in our ATS. We can take over conversations from each other and everyone sees what is being communicated. This is very important for our business because we want to switch quickly and be aware of each other.”
Do you notice the added value of Candidate Engagement and the various automations?
Carlijn: “Because the latent job seeker is our largest target group, we also notice that many professionals do not answer their phone during working hours. Sending a WhatsApp message back, on the other hand, is done in the blink of an eye. This saves time for us, the candidates, and ultimately for the customer.”
So Carlijn is not only satisfied with Candidate Engagement, but Textkernel’s automations also offer a lot of added value for Modoc. “The Textkernel automations, such as the Job Alerts, really add something. We can send WhatsApp messages to our candidates with a simple click on the button to ask if they are interested in a vacancy. This provides extra time to focus on what is really important, namely personal contact and the connection between employer and employee.”
Modoc also uses the Whatsapp Apply automation of Textkernel. “As far as we are concerned, this is a must have in this current market and time”, emphasizes Carlijn. “We want to make the application process as simple as possible. Since most people spend a lot of time on their mobile and therefore also apply via their mobile, Whatsapp is the solution for us. And these applications and messages also automatically end up in our system.”
An implementation can sometimes be a difficult process. How did the implementation at Modoc go?
“The implementation process went smoothly. In my own environment within the Candidate Engagement portal, I could easily take the steps that were necessary and I also had to get in touch with Esther, Customer Success Manager at Textkernel, a few times to discuss everything. The only thing I ran into was the connection with Facebook Business, but this was more due to Facebook than Textkernel.”
Do you have any last words for the doubters?
“So, if you want to speed up, digitize and automate your recruitment process, Textkernel’s Candidate Engagement is a great solution. As far as we’re concerned, the WhatsApp Smart Inbox is really the one thing we can’t do without,” concludes Carlijn.
